Analytics Ninja | Google Analytics Tips, Tricks, & Advice

I recently started working on PPC and Analytics for a new launched website.  In this case, it is an Optometrist in Lincoln, NE.  I’m particularly interested in knowing if anyone has any bounce rate benchmark information for medical practice sites.  Please comment below if yes.  It seems to me that many private practices could greatly benefit from a knowledge Analytics expert.  I’ll keep everyone in the loop as to how this newly launched site is panning out.  I’ll even probably share some groovy charts.