Web Analytics Evangelist Avinash Kaushik writes that the “
bottom-line for magnificent success is the people.” While it is indeed critical to be getting accurate data from your web analytics platform, that is only part of the equation. It takes real expertise to interpret that data and
find the
actionable insights. The Analytics Ninja’s greatest strength is his ability to quickly and efficiently analyze the clickstream data from Google Analytics.
- How do visitors find your site?
- What keywords are they searching on? Is your SEO effective?
- Do you use paid search? How can you improve your ROI?
- What pages on your site are the most successful?
- Which pages are the biggest losers?
- Do you have a problem with Shopping Cart Abandonment?
- Are you segmenting your traffic?
Stop running your business in the dark! Turn on the lights with the Analytics Ninja.
