Google Analytics Audit
Do you have Google Analytics configured correctly?
Are you sure that your data is accurate?
Are you collecting the information you need?
In order to make key decisions for your business, it's critical to be sure that the information from which you're basing your decisions is accurate, relevant and actionable.

Our Google Analytics Audit is a comprehensive evaluation of your current implementation / GA configuration. This is focused on ensuring data quality and reliability, providing you with "peace of mind". We accomplish this by analyzing your existing analytics, identifying core issues that may exist, and outlining these along with key opportunities for advancing insights to make you successful.
The Google Analytics Audit includes
Page tagging / Javascript Review
    This makes sure that the actual code of the tracking script is configured correctly, with appropriate plugins enabled. If your site is using Google Tag Manager, we will make sure that the GTM configuration is optimal.
    Domains, Sub-domains, Cross-domains
    Improper configuration of GA is a common pitfall that will clobber your marketing attribution. Google Analytics requires special configuration to deal with subdomain and cross-domain tracking scenarios. This is mission-critical to get right.
    Google Analytics Account / Property / View Structure
    Large websites and multi domain sites, in particular, may require more than one Web Property ID and/or multiple Views. We will look at the current GA Account structure and make recommendations.
    Campaign Tracking Accuracy / Proper URL tagging
    Proper marketing attribution is dependent upon a good campaign tagging strategy. We'll look at your Acquisition reports to determine if improvements in campaign tagging are needed.
    Review of Goals (and Funnels) — The desired actions a person takes on your website.
    We often see Goal Configurations that are an absolute mess. Goals measure key business performance metrics in Google Analytics. Proper goal configuration (including funnels) is critical to make the most out of GA. We will evaluate the current goal setup and make suggestions for improvement.
    Internal Site Search Configuration
    Internal site search reports provide a wealth of information as it relates to user intent. These actionable reports need proper configuration on the "code level" as well as in the GA Admin.
    View Settings & Filters
    View settings include URL Query Parameter exclusion, Bot Filtering, Adwords integration, Filters etc. Properly configured views are critical for having "clean", useful data. Oftentimes, Content Reports are 'fragmented' and unusable due to poor URL structure being recorded en masse by GA. Thoughtful use of Advanced Filters can greatly improve GA data quality.
    Ecommerce Tracking Review
    If you sell products on your website, you better make sure that your ecommerce is accurate. We've worked with dozens of web shops and have seen a wide range of issues, making Analytics Ninja well-suited to help you.

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