Blog

[EDIT: This post has been edited to share new findings. All edits are clearly noted].   Yesterday I was asked an interesting question by one of my clients.  The organization, which provides services in the United States, wanted to know if a greater percentage of people were booking appointments in a state different from where […]

Using SQL-modeling to tell different stories about user behavior A bit over 7 months ago, Jules (our Head of Data Analysis and Conversion Optimization) sent me a message in Slack letting me know that he just published a blog post: “Session modeling in BigQuery SQL“.  It’s a really fine post, and I recommend that you […]

At Analytics Ninja, we find ourselves ever more and more excited about using Google Tag Manager Server Side containers (SSGTM).   While Google is certainly not the first vendor to introduce Server Side tag management technology, SSGTM it is quickly gaining wide adoption because, well, you know…. Google. I digress… It is important to note that […]

  Finding the diamonds in the rough… One of my favorite features in the Google Analytics UI is the ability to do weighted sorting. With more and more Google Analytics reporting being done in Data Studio, being able to do weighted sorting is something I have felt is sorely missing.  (Spoiler Alert: it still is […]

Google Analytics and UserId Backstitching For a few years now I’ve been obsessing about how Google Analytics treats UserIDs.  There are quite a few posts out there for how Google Analytics UserID feature allows you to “Measure Real Users Instead of Devices” or “Understand People’s Behavior“.  I’ve always complained argued that the UserId functionality in […]

One of the most common needs that have come up for Analytics Ninja’s clients in 2019 has been measuring page speed.  The marketing industry seems to be very heavily focused on the topic with a wide range of articles and presentations at conferences focusing on the need for a fast site. There is a widely […]