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Apple’s Safari 15.5: Impact on Geolocation Analytics

June 29, 2022 by Analytics Ninja 4 Comments

[EDIT: This post has been edited to share new findings. All edits are clearly noted].   Yesterday I was asked an interesting question by one of my clients.  The organization, which provides services in the United States, wanted to know if a greater percentage of people were booking appointments in a state different from where […]

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Customer “Journeys” and “Tries”

July 5, 2021 by Analytics Ninja Leave a Comment

Using SQL-modeling to tell different stories about user behavior A bit over 7 months ago, Jules (our Head of Data Analysis and Conversion Optimization) sent me a message in Slack letting me know that he just published a blog post: “Session modeling in BigQuery SQL“.  It’s a really fine post, and I recommend that you […]

Shopify be b0rked

Fixing Shopify’s Broken Data Layer with Server Side Google Tag Manager

June 4, 2021 by Analytics Ninja Leave a Comment

At Analytics Ninja, we find ourselves ever more and more excited about using Google Tag Manager Server Side containers (SSGTM).   While Google is certainly not the first vendor to introduce Server Side tag management technology, SSGTM it is quickly gaining wide adoption because, well, you know…. Google. I digress… It is important to note that […]

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Weighted Sorting in Google Data Studio using BigQuery

June 2, 2020 by Analytics Ninja 2 Comments

  Finding the diamonds in the rough… One of my favorite features in the Google Analytics UI is the ability to do weighted sorting. With more and more Google Analytics reporting being done in Data Studio, being able to do weighted sorting is something I have felt is sorely missing.  (Spoiler Alert: it still is […]

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Google Analytics UserID Views and Visitor Back Stitching

May 31, 2020 by Analytics Ninja 2 Comments

Google Analytics and UserId Backstitching For a few years now I’ve been obsessing about how Google Analytics treats UserIDs.  There are quite a few posts out there for how Google Analytics UserID feature allows you to “Measure Real Users Instead of Devices” or “Understand People’s Behavior“.  I’ve always complained argued that the UserId functionality in […]

Google Page Speed Insights

Advanced Page Load Speed Measurement with Google Analytics

January 2, 2020 by Analytics Ninja 9 Comments

One of the most common needs that have come up for Analytics Ninja’s clients in 2019 has been measuring page speed.  The marketing industry seems to be very heavily focused on the topic with a wide range of articles and presentations at conferences focusing on the need for a fast site. There is a widely […]

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