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Key Performance Indicators

REAL Time On Page in Google Analytics

February 11, 2015 by Analytics Ninja 19 Comments

A better way to measure content engagement with Google Analytics This post is inspired by a conversation that I had with my friend and colleague Simo Ahava at Superweek as well as a recent work request from a well-established Italian publisher. In short, the publisher was quite challenged by the fact that they had an […]

Google Analytics Goals & Bounce Rate

September 7, 2009 by Analytics Ninja Leave a Comment

Proper configuration of Goals in Google Analytics is a critical to the ability to make good business decisions.  Especially for those of you out there spending money on PPC, in order to make the best return on investment possible (and stop wasting your money), properly set up goals are a must. In my humble opinion, […]

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