The following is the tale of some investigative work I did for a company which approached me to help them with their Google Analytics tracking for their online store. This company, like so many others, sells items on the Internet and wants to be able to properly attribute their sales to the correct channel using […]
Conversion Attribution
Google Analytics Updates How Visits are Calculated
Google Analytics Updates How Visits Are Calculated In a recent blog post, the Google Analytics team made announced that they are changing the way that visits (sessions) are calculated. Interestingly, they said that, “Based on our research, most users will see less than a 1% change.” Unfortunately (imho), they didn’t cover their bases with that […]
Multi-Touch Attribution with Google Analytics.
Multi-Touch Attribution with Google Analytics It is well known that Google Analytics relies on last touch campaign attribution. In short, this means that conversions and transactions are attributed to the most current traffic source of the visit (i.e. the ‘last touch’). It goes without saying, but you should read Avinash Kaushik’s Web Analytics 2.0 (attribution […]