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Advanced Segmentation

Web Analytics Basics – Conversion Tracking & Segmentation | SphinnCon 2011

January 12, 2011 by Analytics Ninja Leave a Comment

I recently had the pleasure of speaking at SphinnCon 2011. I’m sure that anyone there would agree that this year’s conference was really great.  Big thanks to Barry Schwartz for putting it together. Below is a copy of my presentation together with a screencast I put together for anyone who couldn’t make it (or would […]

The Analytics Slice and Dice | The Importance of Segmentation Part I – SEO

August 12, 2010 by Analytics Ninja Leave a Comment

Segmenting traffic in Google Analytics (or any other web analytics pacakge) is key for any analyst who is looking to get the most out of their data.  I have seen far too many businesses look at their analytics data in the aggregrate, without taking advantage of multiple profiles, advanced segments, or advanced filters.  The “slicing […]

Advanced Segments to Track Conversion Funnels

August 14, 2009 by Analytics Ninja Leave a Comment

Understanding your conversion funnel is one of the keys to finding the best ways to improve your conversion rate.  The first thing to do is to identify which part of your funnel needs fixing.  For example, are people abandoning in the shopping cart?  Somewhere else in the checkout process?

Segment by Match Type in Google Analytics

July 15, 2009 by Analytics Ninja Leave a Comment

This is one of my favorite advanced segmentations. I often times find myself frustrated by the fact that keyword match types are all mashed together and reported as one keyword. Indeed, as far as I am concerned, they are three different keywords. For example, in Adwords [podiums] “podiums” podiums will have different CPCs, different average […]

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