Christopher Bridges “Do not confuse things that are hard with things that are valuable.” ~ James Clear It’s a common fallacy that monitoring data pipelines, and other key performance data, is complicated or costly. Most of the time, it’s usually just not a priority… until something happens to make it vital. The problem is that […]
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Shopify Checkout Extensibility Review: 8 Months In and Dozens of Implementations
In 2024, anyone working in analytics for Shopify websites has been busy “upgrading” to Checkout Extensibility. This is especially true for Analytics Ninja as one of our major clients is a significant Shopify user with over 30+ websites. The migration, which began in 2023, remains a work in progress, with a few sites still in […]
Let Google Analytics run a Search Query Report for Yahoo PPC
There are a lot of things that bother me about Yahoo Search Marketing. A LOT. If anyone from Yahoo out there reads this blog, please pass on this piece of advice to your supervisors –> copy Google. DO WHAT THEY DO. *Sigh* I’ll vent more frustration about Yahoo later. There does happen to be, however, […]