Christopher Bridges “Do not confuse things that are hard with things that are valuable.” ~ James Clear It’s a common fallacy that monitoring data pipelines, and other key performance data, is complicated or costly. Most of the time, it’s usually just not a priority… until something happens to make it vital. The problem is that […]
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Data Enrichment and Data Activation using HubSpot and Server GTM
[Edit: I asked a colleague for some feedback about this post and he shared with me the way that he likes to look at these sorts of issues. Thank you, Mr. You Know Who You Are If You’re Reading This, I’m quoting you below, even though I’m not normally too much of a “McKinsey Guy”]. […]