Christopher Bridges “Do not confuse things that are hard with things that are valuable.” ~ James Clear It’s a common fallacy that monitoring data pipelines, and other key performance data, is complicated or costly. Most of the time, it’s usually just not a priority… until something happens to make it vital. The problem is that […]
Miscellaneous
Shopify Checkout Extensibility Review: 8 Months In and Dozens of Implementations
In 2024, anyone working in analytics for Shopify websites has been busy “upgrading” to Checkout Extensibility. This is especially true for Analytics Ninja as one of our major clients is a significant Shopify user with over 30+ websites. The migration, which began in 2023, remains a work in progress, with a few sites still in […]
Google Analytics Individual Qualification (GAIQ)
I finally got around to taking the Google Analytics Individual Qualification Exam… My results are here:
Analytics Ninja | July 12, 2009
Welcome to my Analytics Ninja Blog: Analytics Ninja Yes… Yes… I know that there are plenty of other Web Analytics Ninjas out there. I have a lot of respect for many of my colleagues who are continually rocking the field of Web Analytics with their Analytics Awesomeness. That said, with a great sense of humility […]

