This post is authored by David Vallejo. At the current juncture, this blog is not configured to support for multiple authors. I hope to remedy that in the future. ~~Yehoshua Since Google Tag Manager was released, here at Analytics Ninja we have faced a number of problems when migrating a “hard-coded” Google Analytics implementation. The most […]
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REAL Time On Page in Google Analytics
A better way to measure content engagement with Google Analytics This post is inspired by a conversation that I had with my friend and colleague Simo Ahava at Superweek as well as a recent work request from a well-established Italian publisher. In short, the publisher was quite challenged by the fact that they had an […]
Advanced Remarketing with Google Analytics & Google Tag Manager
From Data Layer to Dollars… Some visitors are more profitable than others, and thoughtfully created Remarketing Lists can help businesses focus their ad spend on the most valuable visitors. This can improve revenue, reduce costs, or both. The key is discovering the common characteristics of visitors which make them more valuable than an average visitor, and then preferentially delivering ads (i.e. bid higher) to […]
Google’s Universal Analytics is Out of Beta – Time to Switch?
Universal Analytics The big news last week (at least for folks like me) was that Universal Analytics finally came out of beta. Is it time for you to switch? Short answer –> yes, soon. 🙂What exactly is the big deal about Universal Analytics? My current take on the product’s features is what follows: UserID One of […]
Shopify Google Analytics Integration
The following is the tale of some investigative work I did for a company which approached me to help them with their Google Analytics tracking for their online store. This company, like so many others, sells items on the Internet and wants to be able to properly attribute their sales to the correct channel using […]
Where did my traffic go?
A question that is commonly asked of analysts is “WHERE DID MY TRAFFIC GO?!” (Yes, even occasionally emailed in all caps). 🙂 Indeed, this is a question that I received from a publisher recently, though they were very polite and didn’t use all caps. For publishers especially, this question is directly tied to their bottom […]