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Measuring Profit using Google’s Universal Analytics

August 1, 2013 by Analytics Ninja 14 Comments

Leveraging Custom Dimensions and Custom Metrics to gain insights into Merchandise and Profitability. I spend a bit too much time on Twitter. It’s not a terrible thing, as in addition to Twitter being a forum that truly keeps me informed about what is happening in my industry allowing me to stay on the cutting edge for […]

DudaMobile Google Analytics FIX

April 4, 2013 by Analytics Ninja 18 Comments

DudaMobile + Google Analytics = #Fail  Sometimes I find myself really bothered by 3rd parties who claim to have Google Analytics integrations not take the care to make sure that is done correctly.  Indeed, one of those companies is DudaMobile. image from the DudaMobile site The strange thing about the DudaMobile situation is that they have […]

The Importance of Clean and Meaningful Google Analytics data

February 10, 2013 by Analytics Ninja 3 Comments

Ever since returning from Superweek in beautiful Galyateto, Hungary, I’ve been thinking a lot about data and the utility of Google Analytics as a tool.  Yes, I know, I spend a lot of time thinking about those things, but the conference was particularly inspiring in those regards.  Google Analytics is not different than any other […]

Kiss Metrics Bounce Rate Infographic

Google Analytics Bounce Rate (actually) Demystified

June 17, 2012 by Analytics Ninja

Bounce Rate in Google Analytics Every few months of so, I see a (re)tweet pointing to this infographic from KissMetrics. Here’s a snippet:   (Update: to learn about content engagement and calculating time on page in Google Analytics, see this post).   The thing that frustrates me the most about this infographic is that the […]

Unique Visitors vs Actually Unique Visitors

How “Unique” are Unique Visitors in Google Analytics

December 2, 2011 by Analytics Ninja 11 Comments

“Unique” Visitors 25%-39% inflated I’ve been working on implementations with a number of clients who have a need for visitor level tracking in Google Analytics so that they can start using GA to measure things like customer loyalty and (try to) calculate Lifetime Customer Value. I understand that there are a number of data models […]

Google Analytics Updates How Visits are Calculated

August 17, 2011 by Analytics Ninja 41 Comments

Google Analytics Updates How Visits Are Calculated In a recent blog post, the Google Analytics team made announced that they are changing the way that visits (sessions) are calculated. Interestingly, they said that, “Based on our research, most users will see less than a 1% change.” Unfortunately (imho), they didn’t cover their bases with that […]

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