Proper configuration of Goals in Google Analytics is a critical to the ability to make good business decisions. Especially for those of you out there spending money on PPC, in order to make the best return on investment possible (and stop wasting your money), properly set up goals are a must. In my humble opinion, […]
Understanding your conversion funnel is one of the keys to finding the best ways to improve your conversion rate. The first thing to do is to identify which part of your funnel needs fixing. For example, are people abandoning in the shopping cart? Somewhere else in the checkout process?
This Google Analytics Ninja seems to have saved the day and spotted a problem with code implementation for a friend’s WordPress blog. (Well, a friend of a friend, but I guess it is about the same thing). On July 20th, I was approached with the all too common, “I believe that I”ve configured Google Analytics […]
There are a lot of things that bother me about Yahoo Search Marketing. A LOT. If anyone from Yahoo out there reads this blog, please pass on this piece of advice to your supervisors –> copy Google. DO WHAT THEY DO. *Sigh* I’ll vent more frustration about Yahoo later. There does happen to be, however, […]
This is one of my favorite advanced segmentations. I often times find myself frustrated by the fact that keyword match types are all mashed together and reported as one keyword. Indeed, as far as I am concerned, they are three different keywords. For example, in Adwords [podiums] “podiums” podiums will have different CPCs, different average […]
Welcome to my Analytics Ninja Blog: Analytics Ninja Yes… Yes… I know that there are plenty of other Web Analytics Ninjas out there. I have a lot of respect for many of my colleagues who are continually rocking the field of Web Analytics with their Analytics Awesomeness. That said, with a great sense of humility […]