Google Analytics Updates How Visits Are Calculated In a recent blog post, the Google Analytics team made announced that they are changing the way that visits (sessions) are calculated. Interestingly, they said that, “Based on our research, most users will see less than a 1% change.” Unfortunately (imho), they didn’t cover their bases with that […]
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Multi-Touch Attribution with Google Analytics.
Multi-Touch Attribution with Google Analytics It is well known that Google Analytics relies on last touch campaign attribution. In short, this means that conversions and transactions are attributed to the most current traffic source of the visit (i.e. the ‘last touch’). It goes without saying, but you should read Avinash Kaushik’s Web Analytics 2.0 (attribution […]
Google Product Search (for a fee)
I recently discovered a discrepancy between the way that a client’s Google Merchant Center account was performing on Google Product Search and Google Product Ads. When I first set up Google Product Ads, I had assumed (oops!) that I would see the Adwords campaign in Google Analytics like the rest of my auto-tagged campaigns, complete […]
Web Analytics Basics – Conversion Tracking & Segmentation | SphinnCon 2011
I recently had the pleasure of speaking at SphinnCon 2011. I’m sure that anyone there would agree that this year’s conference was really great. Big thanks to Barry Schwartz for putting it together. Below is a copy of my presentation together with a screencast I put together for anyone who couldn’t make it (or would […]
Google Analytics Individual Qualification (GAIQ)
I finally got around to taking the Google Analytics Individual Qualification Exam… My results are here:
The Analytics Slice and Dice | The Importance of Segmentation Part I – SEO
Segmenting traffic in Google Analytics (or any other web analytics pacakge) is key for any analyst who is looking to get the most out of their data. I have seen far too many businesses look at their analytics data in the aggregrate, without taking advantage of multiple profiles, advanced segments, or advanced filters. The “slicing […]