A question that is commonly asked of analysts is “WHERE DID MY TRAFFIC GO?!” (Yes, even occasionally emailed in all caps). 🙂 Indeed, this is a question that I received from a publisher recently, though they were very polite and didn’t use all caps. For publishers especially, this question is directly tied to their bottom […]
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Measuring Profit using Google’s Universal Analytics
Leveraging Custom Dimensions and Custom Metrics to gain insights into Merchandise and Profitability. I spend a bit too much time on Twitter. It’s not a terrible thing, as in addition to Twitter being a forum that truly keeps me informed about what is happening in my industry allowing me to stay on the cutting edge for […]
DudaMobile Google Analytics FIX
DudaMobile + Google Analytics = #Fail Sometimes I find myself really bothered by 3rd parties who claim to have Google Analytics integrations not take the care to make sure that is done correctly. Indeed, one of those companies is DudaMobile. image from the DudaMobile site The strange thing about the DudaMobile situation is that they have […]
The Importance of Clean and Meaningful Google Analytics data
Ever since returning from Superweek in beautiful Galyateto, Hungary, I’ve been thinking a lot about data and the utility of Google Analytics as a tool. Yes, I know, I spend a lot of time thinking about those things, but the conference was particularly inspiring in those regards. Google Analytics is not different than any other […]
Google Analytics Bounce Rate (actually) Demystified
Bounce Rate in Google Analytics Every few months of so, I see a (re)tweet pointing to this infographic from KissMetrics. Here’s a snippet: (Update: to learn about content engagement and calculating time on page in Google Analytics, see this post). The thing that frustrates me the most about this infographic is that the […]
How “Unique” are Unique Visitors in Google Analytics
“Unique” Visitors 25%-39% inflated I’ve been working on implementations with a number of clients who have a need for visitor level tracking in Google Analytics so that they can start using GA to measure things like customer loyalty and (try to) calculate Lifetime Customer Value. I understand that there are a number of data models […]