I finally got around to taking the Google Analytics Individual Qualification Exam… My results are here:
Segmenting traffic in Google Analytics (or any other web analytics pacakge) is key for any analyst who is looking to get the most out of their data. I have seen far too many businesses look at their analytics data in the aggregrate, without taking advantage of multiple profiles, advanced segments, or advanced filters. The “slicing […]
I recently started working on PPC and Analytics for a new launched website. In this case, it is an Optometrist in Lincoln, NE. I’m particularly interested in knowing if anyone has any bounce rate benchmark information for medical practice sites. Please comment below if yes. It seems to me that many private practices could greatly […]
One report that I find extremely useful in the Goals Section is the Conversion Rate Report. In a moment, I’ll explain how a quick export of data from the Conversion Rate Report can provide valuable insight into one’s abandonment rate. But first, a quick intro into conversion rates, abandonment rates, and conversion funnels. In general, […]
Proper configuration of Goals in Google Analytics is a critical to the ability to make good business decisions. Especially for those of you out there spending money on PPC, in order to make the best return on investment possible (and stop wasting your money), properly set up goals are a must. In my humble opinion, […]
Understanding your conversion funnel is one of the keys to finding the best ways to improve your conversion rate. The first thing to do is to identify which part of your funnel needs fixing. For example, are people abandoning in the shopping cart? Somewhere else in the checkout process?