Web Analytics Basics – Conversion Tracking & Segmentation | SphinnCon 2011
I recently had the pleasure of speaking at SphinnCon 2011. I’m sure that anyone there would agree that this year’s conference was really great. Big thanks to Barry Schwartz for putting it together. Below is a copy of my presentation together with a screencast I put together for anyone who couldn’t make it (or would like to review). Enjoy!