Understanding your conversion funnel is one of the keys to finding the best ways to improve your conversion rate.  The first thing to do is to identify which part of your funnel needs fixing.  For example, are people abandoning in the shopping cart?  Somewhere else in the checkout process? Continue reading “Advanced Segments to Track Conversion Funnels”

This Google Analytics Ninja seems to have saved the day and spotted a problem with code implementation for a friend’s WordPress blog.  (Well, a friend of a friend, but I guess it is about the same thing).

On July 20th, I was approached with the all too common, “I believe that I”ve configured Google Analytics properly, but it isn’t working!” problem.

Continue reading ““Google Analytics isn’t working!” – A possible fix.”

There are a lot of things that bother me about Yahoo Search Marketing.  A LOT.  If anyone from Yahoo out there reads this blog, please pass on this piece of advice to your supervisors –> copy Google.  DO WHAT THEY DO.

*Sigh*  I’ll vent more frustration about Yahoo later.  There does happen to be, however, one or two areas that Yahoo is superior to Adwords, imvho.  Today’s post is about one of them:  Tagging.

Continue reading “Let Google Analytics run a Search Query Report for Yahoo PPC”

This is one of my favorite advanced segmentations. I often times find myself frustrated by the fact that keyword match types are all mashed together and reported as one keyword. Indeed, as far as I am concerned, they are three different keywords. For example, in Adwords

[podiums]
“podiums”
podiums

will have different CPCs, different average positions, different conversion rates, but in Google Analytics I only see

podiums

With one bounce rate, one conversion rate, one average pages per visit, etc.

Since I’m bidding and paying different amounts for different match types, I treat [podiums] differently than “podiums”. Wouldn’t it be nice if I could natively segment this in Analytics?

Continue reading “Segment by Match Type in Google Analytics”

Welcome to my Analytics Ninja Blog:

Analytics Ninja

Yes… Yes… I know that there are plenty of other Web Analytics Ninjas out there. I have a lot of respect for many of my colleagues who are continually rocking the field of Web Analytics with their Analytics Awesomeness. That said, with a great sense of humility I do feel entitled to share the designation of Analytics Ninja with my fellow ninjas who are out there.

I hope that any readers of this blog will find the musings of this ninja to be informative, worthwhile, and enjoyable.