If your website is like millions of other websites, then you have Google Analytics installed.
Introduction to Google Analytics
When I say “millions”, I’m referring to data from from BuiltWith.com that estimates almost 30 million (!) websites are using GA.
I also note that Google Analytics’ accounts are numbered sequentially, so as of the writing of this email more than 67 million accounts have been created. Not all are in use, so the number of active accounts is probably somewhere in between.
So you have GA on your site, and tons of data is being collected. What now? How can you use that data to help grow your business?
Why Use Google Analytics?
This Traffic1M course is all about getting that first million visitors to your site. Put simply, Google Analytics is the most popular tool you can use to measure those visitors. You shouldn’t use a tool because it is popular, though.
Most folks who choose GA do so because
- It is really powerful (“enterprise-class”) software.
- The Standard version is free.
- Google’s tremendous cloud infrastructure allows them to rip through very large data sets rather quickly.
- It has a nice, clean User Interface.
- They want to use data to make informed business decisions.
That last point is the most important one. Let’s not be naive; data on it’s own is meaningless. But when used properly, data will help you see what’s working well, what’s not working, and help you make decisions about “what to do next.”
Where do I start?
One of the biggest challenges I have seen for businesses / website owners is that they don’t know where to begin when it comes to analytics. People find themselves looking at an imposing mountain of data, and don’t know how to begin climbing.
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