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  Finding the diamonds in the rough… One of my favorite features in the Google Analytics UI is the ability to do weighted sorting. With more and more Google Analytics reporting being done in Looker Studio, being able to do weighted sorting is something I have felt is sorely missing.  (Spoiler Alert: it still is […]

Google Analytics and UserId Backstitching For a few years now I’ve been obsessing about how Google Analytics treats UserIDs.  There are quite a few posts out there for how Google Analytics UserID feature allows you to “Measure Real Users Instead of Devices” or “Understand People’s Behavior“.  I’ve always complained argued that the UserId functionality in […]

One of the most common needs that have come up for Analytics Ninja’s clients in 2019 has been measuring page speed.  The marketing industry seems to be very heavily focused on the topic with a wide range of articles and presentations at conferences focusing on the need for a fast site. There is a widely […]

I’ve tried not to think too much about Safari’s Intelligent Tracking Platform (ITP) lately. The topic tends to get me worked up and grumpy. For those of you who don’t know much about ITP, I’ll link to a few resources here as this post is not meant to be an introductory description of the issue. […]

Also known as: a story of one ninja’s journey to tag management nirvana. This blog post was co-authored by my good friend and esteemed, highly respected, super-expert colleague Sam Briesemeister. Any of the good ideas and “smarts” presented herein are definitely Sam’s. This post is his brain child. Any snark, poorly structured sentences, or failed […]

How to set up the Facebook Pixel using Google Tag Manager. Recently I was tasked to deploy a Facebook Pixel on an ecommerce site. While deploying tags with Google Tag Manager is normally a relatively straightforward thing to do, I found the documentation around Facebook’s Pixel to be sub-par, a bit confusing, and in need […]