This post is authored by David Vallejo. Brighcove is an online video platform that allows to embed onDemand videos on your websites. It seems there’re out of there some people looking for a way to track it, so we’re going to learn how to track those videos within Google Tag Manager. In order to be able […]
Google Analytics Custom Metrics & Calculated Metrics
Metrics, Metrics, Metrics, oh my!! With the recent (very welcome) release of calculated metrics in Google Analytics, I thought that the time was ripe to write a post about custom metrics in GA. Towards the end of this post you will see why I believe that custom metrics are quite a germane topic to […]
Using Google Analytics to Grow Your Business
The following post is an email that I wrote for the Traffic1M course presented by SumoMe.com. It is geared to folks who are just getting started with Google Analytics, and online marketing in general. A big thanks to Noah Kagan and team for the opportunity to participate and provide some content to a wide readership. […]
Smooth Google Analytics Migrations using Google Tag Manager
This post is authored by David Vallejo. At the current juncture, this blog is not configured to support for multiple authors. I hope to remedy that in the future. ~~Yehoshua Since Google Tag Manager was released, here at Analytics Ninja we have faced a number of problems when migrating a “hard-coded” Google Analytics implementation. The most […]
REAL Time On Page in Google Analytics
A better way to measure content engagement with Google Analytics This post is inspired by a conversation that I had with my friend and colleague Simo Ahava at Superweek as well as a recent work request from a well-established Italian publisher. In short, the publisher was quite challenged by the fact that they had an […]
Advanced Remarketing with Google Analytics & Google Tag Manager
From Data Layer to Dollars… Some visitors are more profitable than others, and thoughtfully created Remarketing Lists can help businesses focus their ad spend on the most valuable visitors. This can improve revenue, reduce costs, or both. The key is discovering the common characteristics of visitors which make them more valuable than an average visitor, and then preferentially delivering ads (i.e. bid higher) to […]