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Let Google Analytics run a Search Query Report for Yahoo PPC

July 20, 2009 by Analytics Ninja 1 Comment

There are a lot of things that bother me about Yahoo Search Marketing.  A LOT.  If anyone from Yahoo out there reads this blog, please pass on this piece of advice to your supervisors –> copy Google.  DO WHAT THEY DO. *Sigh*  I’ll vent more frustration about Yahoo later.  There does happen to be, however, […]

Segment by Match Type in Google Analytics

July 15, 2009 by Analytics Ninja Leave a Comment

This is one of my favorite advanced segmentations. I often times find myself frustrated by the fact that keyword match types are all mashed together and reported as one keyword. Indeed, as far as I am concerned, they are three different keywords. For example, in Adwords [podiums] “podiums” podiums will have different CPCs, different average […]

Analytics Ninja | July 12, 2009

July 12, 2009 by Analytics Ninja Leave a Comment

Welcome to my Analytics Ninja Blog: Analytics Ninja Yes… Yes… I know that there are plenty of other Web Analytics Ninjas out there. I have a lot of respect for many of my colleagues who are continually rocking the field of Web Analytics with their Analytics Awesomeness. That said, with a great sense of humility […]

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