There are a lot of things that bother me about Yahoo Search Marketing. A LOT. If anyone from Yahoo out there reads this blog, please pass on this piece of advice to your supervisors –> copy Google. DO WHAT THEY DO. *Sigh* I’ll vent more frustration about Yahoo later. There does happen to be, however, […]
Segment by Match Type in Google Analytics
This is one of my favorite advanced segmentations. I often times find myself frustrated by the fact that keyword match types are all mashed together and reported as one keyword. Indeed, as far as I am concerned, they are three different keywords. For example, in Adwords [podiums] “podiums” podiums will have different CPCs, different average […]
Analytics Ninja | July 12, 2009
Welcome to my Analytics Ninja Blog: Analytics Ninja Yes… Yes… I know that there are plenty of other Web Analytics Ninjas out there. I have a lot of respect for many of my colleagues who are continually rocking the field of Web Analytics with their Analytics Awesomeness. That said, with a great sense of humility […]