I finally got around to taking the Google Analytics Individual Qualification Exam… My results are here:
The Analytics Slice and Dice | The Importance of Segmentation Part I – SEO
Segmenting traffic in Google Analytics (or any other web analytics pacakge) is key for any analyst who is looking to get the most out of their data. I have seen far too many businesses look at their analytics data in the aggregrate, without taking advantage of multiple profiles, advanced segments, or advanced filters. The “slicing […]
Analytics for Eye Doctors
I recently started working on PPC and Analytics for a new launched website. In this case, it is an Optometrist in Lincoln, NE. I’m particularly interested in knowing if anyone has any bounce rate benchmark information for medical practice sites. Please comment below if yes. It seems to me that many private practices could greatly […]
Conversion Funnel Analysis – Abandonment Rate by Time of Day
One report that I find extremely useful in the Goals Section is the Conversion Rate Report. In a moment, I’ll explain how a quick export of data from the Conversion Rate Report can provide valuable insight into one’s abandonment rate. But first, a quick intro into conversion rates, abandonment rates, and conversion funnels. In general, […]
Google Analytics Goals & Bounce Rate
Proper configuration of Goals in Google Analytics is a critical to the ability to make good business decisions. Especially for those of you out there spending money on PPC, in order to make the best return on investment possible (and stop wasting your money), properly set up goals are a must. In my humble opinion, […]
Advanced Segments to Track Conversion Funnels
Understanding your conversion funnel is one of the keys to finding the best ways to improve your conversion rate. The first thing to do is to identify which part of your funnel needs fixing. For example, are people abandoning in the shopping cart? Somewhere else in the checkout process?