Universal Analytics The big news last week (at least for folks like me) was that Universal Analytics finally came out of beta. Is it time for you to switch? Short answer –> yes, soon. 🙂What exactly is the big deal about Universal Analytics? My current take on the product’s features is what follows: UserID One of […]
Shopify Google Analytics Integration
The following is the tale of some investigative work I did for a company which approached me to help them with their Google Analytics tracking for their online store. This company, like so many others, sells items on the Internet and wants to be able to properly attribute their sales to the correct channel using […]
Where did my traffic go?
A question that is commonly asked of analysts is “WHERE DID MY TRAFFIC GO?!” (Yes, even occasionally emailed in all caps). 🙂 Indeed, this is a question that I received from a publisher recently, though they were very polite and didn’t use all caps. For publishers especially, this question is directly tied to their bottom […]
Measuring Profit using Google’s Universal Analytics
Leveraging Custom Dimensions and Custom Metrics to gain insights into Merchandise and Profitability. I spend a bit too much time on Twitter. It’s not a terrible thing, as in addition to Twitter being a forum that truly keeps me informed about what is happening in my industry allowing me to stay on the cutting edge for […]
DudaMobile Google Analytics FIX
DudaMobile + Google Analytics = #Fail Sometimes I find myself really bothered by 3rd parties who claim to have Google Analytics integrations not take the care to make sure that is done correctly. Indeed, one of those companies is DudaMobile. image from the DudaMobile site The strange thing about the DudaMobile situation is that they have […]
The Importance of Clean and Meaningful Google Analytics data
Ever since returning from Superweek in beautiful Galyateto, Hungary, I’ve been thinking a lot about data and the utility of Google Analytics as a tool. Yes, I know, I spend a lot of time thinking about those things, but the conference was particularly inspiring in those regards. Google Analytics is not different than any other […]